Identity systems, campaign concepts, and visual strategy built to command their space.
creative direction & brand strategy
EXPERTISE
work & services
01/
Brand Identity Systems
Developing core concepts, visual rules, typography, and identity guidelines to build an undeniable presence.
02/
Creative Direction & Campaigns
Guiding the overarching visual strategy—art direction, aesthetic supervision, and campaign execution.
03/
motion design
Translating static identities into motion with animated logos, motion ads, and dynamic brand assets.
selected work
01/ brand identity systems
Visual Identity
Brand Personality
Concept Development
CAMI ARQUITETURA, BRAZIL
Visual identity for an architecture studio centered on neuroarchitecture. Inspired by Lamarckian evolution and the concept of spaces actively shaping human behavior, the design pairs an abstract “Pink Giraffe” mark with a vivid palette of fuchsia, emerald, and lime green—balancing warm, human-centered approachability with modern editorial twist.
Poltuguesa, Portugal
Visual identity for a Portugal-based Polish tour guide. Centered around bold typography, intense cobalt and orange tones, and custom vector patterns rooted in classic azulejo tile design & iconic local orange accent.
Ale miło, poland
Visual identity for a quiet play space and cafe focused on gentle, intentional play. Built around natural wood, calm tones, and open-ended creative toys. The branding pairs soft beige and light blue with cloud-like, fluid forms and a hand-drawn logo—creating a warm, dreamlike aesthetic with a refined, adult appeal.
THE ODD SOX, France / worldwide
Concept, visual identity and brand design for an international strolling luxury band. The design pairs a signature velvet orange and champagne gold palette with classic serif typography, vintage jazz club atmosphere, and gold wax-seal monogram details—balancing high sophistication with a playful, energetic edge.
BOHEMIAN DREAMS, PORTUGAL
Concept & visual identity for a boutique travel agency that blends modern professionalism with a carefree, adventurous spirit. Built on a foundation of bold minimalism, the design pairs a clean white canvas with vibrant color accents and playful, winding road lines. The brand identity centers around a dynamic monogram that rotatably reveals the letters ‘B’ and ‘D’, a setting sun, and a relaxed face, capturing the joy and freedom of discovery.
02/ creative direction & campaigns
Art Direction
Aesthetic Supervision
Campaign Visual Strategy
ETIC ALGARVE, 2025 CAMPAGIN concept & art direction
Campaign concept built on youth “glow up” culture, coming-of-age storytelling, and metamorphosis to depict the transformative student experience at ETIC_Algarve. Using stark “Before & After” comparative statements and dynamic color-inverted visuals, it frames ETIC_Algarve as the catalyst turning passionate enthusiasts into empowered creative professionals.
IKEA — Orgülho Campaign (Competition Entry)
A spec ad for IKEA’s workplace inclusivity initiative inspired by their famous assembly guides. It uses simple line art and clever copy—“We know our wardrobes are good. But you don’t need to stay inside them”—to send a clear message: IKEA accepts every employee just as they are.
PRAVI — Responsible Adoption Video Campaign
A narrative-driven video campaign created for PRAVI to address a major issue in animal rescue: the assumption that adoption is easy, which leads to owners giving up when faced with a pet’s past trauma. The video opens on intense, raw personal stories that draw the audience in, before pivoting to reveal the true subjects behind those experiences. By confronting the reality of post-adoption challenges, the campaign emphasizes that welcoming a rescue animal requires true empathy, patience, and long-term commitment.
Nintendo — Oldie but newie (Concept Ad)
A personal spec campaign concept for Nintendo promoting remakes of classic retro games. Built around the tagline “Oldie but newie,” the poster blends nostalgia with modern visual design. The composition features playful 3D rendered elements—including retro TVs, classic controllers, geometric shapes, and vibrant color palettes—to evoke nostalgia while giving retro gaming a fresh, contemporary polish.
APRÈS — Campaign Concept & Photoshoot
An editorial photoshoot concept for own brand APRÈS, giving handcrafted arts a classic luxury fashion treatment with a wild edge. Inspired by the untamed movement of nature (just like the bags), the visual strategy uses kinetic photography and motion blur to break the high-fashion styling with raw energy, visualising the WEAR THE ART concept.
03/ motion design
Motion Advertising
Dynamic Visual Assets
Logo Animation
methodology
The Foundation
Initial alignment, deep research, and brand strategy. Grounding the visual direction in your business goals and commercial positioning before touching a single design asset.
The Execution
Translating strategy into full identity systems, creative direction, and high-impact motion design.
The Launch
Exporting final design guidelines, source files, and motion assets, all ready to use in the real world.
Designs that tell the story
a visual language that speaks before you do
Featured Brand Experience
Every project is a focused partnership designed to translate the strategy into clean visual system.
Give your brand the presence it needs. Reach out directly.