Valencia Unveiled

Valencia Unveiled is a captivating series of modern and brutalist posters designed to exist in the urban spaces. It is more than just visual stimuli – it becomes an urban guide, an art installation and an invitation to discover Valencia's varied charm.

DELIVERABLES

Concept
Poster Design

Valencia Unveiled is a captivating series of urban, modern and brutalist posters designed to exist in the urban spaces and blend into the citys landscape.

Each poster features an intriguing information about Valencia, providing tourists with just the right amount of insight as they explore the city. The focal point of the design is the iconic 3D letters ‘VLC,’ reminiscent of Valencia Airport, strategically positioned to attract attention. What sets these letters apart is their textures, crafted to mirror the diverse characteristics of the city.

The ‘V’ reflects the modern and futuristic architecture of Valencias iconic City of Arts and Science. The ‘L’ bursts with youthful and vibrant colors, symbolizing the city’s dynamic and lively atmosphere. Finally, the ‘C’ represents the rich historical heritage.

Valencia Unveiled aims to be more than just visual stimuli – it becomes an urban guide, an art installation and an invitation to discover Valencia’s varied charm.

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