Global Game Jam
A visual identity for the worldwide Global Game Jam 2023 for ETIC_Algarve, Faro, Portugal, where game creators from accepted institutions had 48 hours to create a game from scratch.
DELIVERABLES
Visual Identity
Social Media Ads
Motion Design
Digital displays
Global Game Jam is an annual worldwide event. Accepted groups of game creators, during specific dates, had 48 hours to craft a game from scratch.
The concept served as the foundation for communication materials in the 2023 edition for one of the participating entities, ETIC_Algarve from Faro, Portugal. The challenge of this project was to design a visual identity of the specific and unique event, while maintaining the correlation with existing ETIC_Algarve’s visual identity. In this case, the connecting point was the color palette and general, young, technology-inspired and bold tone in brand’s visual communication materials.
Employing a fusion of 3D and 2D design techniques with modern lighting and a pixelated font, the project aimed to showcase the wide spectrum of ideas in game development.
To make communication more appealing, a short animation was created using both 3D and 2D animation software.
